Thursday, August 30, 2012

How the Android OS dominated the Philippine market



There is no doubt that the Android mobile operating system is growing popularity, especially on devices like the smartphones.  As a mobile operating system, Android supports features of a personal computer such as the touch screen capabilities, cellular connectivity including WiFi, GPS mobile navigation, camera, video capture, speech recognition, voice recording, music player, and personal digital assistant among others.  As of date, the latest Android version available in the local market is the Jelly Bean 4.1.
Since the market is fast-growing, telecommunications companies are beefing up their network services to serve the growing number of Android users.  With the backing of the best telecommunication networks, users can fully enjoy the features and application softwares available to Android phones.  Locally, all telecommunication companies are ready and are serving Android smartphones, making them more accessible to users. 
Nikon will launch the first camera on Android, the Coolpix S800c this September.

The most obvious advantage of the Android is the number of gadgets that are running on the said operating system.  There are smartphones, tablets, and now, even cameras carrying the Android system.  The proliferation of Android products makes connectivity, sharing of files and photos and availability of applications within reach of consumers.  This will easily make for a community of loyal Android users.  In the local market, many mobile phone manufacturers are jumping on the Android bandwagon, making the system more popular than ever.
Android-based devices, like the Galaxy S II from Samsung, are fitted with features that are excellent in terms of style, speed, and capability.  Not to mention, they are user friendly and can be fitted with numerous apps that keep users engaged with their devices.

Unlike its chief competitor, the Android system is widely preferred due to its affordable pricing.  This marketing strategy makes the pull of technology to upgrade hard to resist, thus, consumers avail of smartphones or gadgets sporting the latest technological features their spending income can afford.  But that does not mean that the Android product is less capable compared than its high-priced competitor because the system delivers almost the same kind of capabilities and user experience.

This is a boon to Filipino smartphone users because this allows users to engage with social media formats like Facebook and Twitter without being tied down on a computer terminal.  With updates, shout outs and tweets on real time, information is more accessible to more people in a faster rate as part of the online media.
Since last year or so, an increasing number of developers have joined in the Android bandwagon and developed applications for Android. Now, the Android Market is filled to the brim with applications or apps that deliver variety, quality and entertainment. Android users can easily avail of these applications and that is a strong reason why users remain loyal to their operating system.

The market also responded positively to the fact that Google is the company that developed the Android operating system. With a brand name that is solidly established in the market, users are confident that they are using an operating system that could deliver well.  True enough, many consumers of technological products gravitated toward Android devices as seen by its leadership in the market.

Moreover, the Android operating system had improved dramatically over the past years.  If Google continues to tread toward this direction, users are in for a treat with exciting developments coming their way.  With the unveiling of a much improved Android operating system, smartphones and gadget manufacturers as well as app developers will surely follow suit with more amazing products in the coming years.

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